Beyond the hype: how AI can support the university counseling process

A person holding a tablet displaying lines of computer code while working at a desk with a computer monitor in the background.

AI is reshaping university counseling, but its greatest value may not be in replacing human advisors, but in giving them more time to focus on what matters most. Serge Nader explores how counselors can use AI responsibly to better understand students, navigate a changing job market, and support more personalized decision-making while keeping trust, judgment and human connection at the heart of the process.